Burt’s Bees just introduced an innovative line of six natural, effective toothpastes clinically proven to improve oral health, that have been certified by the Natural Products Association (NPA). The NPA certification is the Natural Standard for personal care products, a strict set of guidelines that define what natural is—and what it isn’t.
Burt’s Bees powerful natural toothpaste formulas contain:
- Real Cranberry Extract, known to help prevent plaque formation before it starts
- Calcium Sodium Phosphosilicate to promote strong, healthy teeth
- Xylitol to sweeten naturally without promoting tooth decay
- Silica to whiten teeth by gently removing surface stains
Additionally, all of the toothpastes are SLS-free and do not contain any artificial colors, flavors, preservatives, or sweeteners. It’s the first and only natural toothpaste line of products to be certified by the Natural Products Association.
“The combination of natural ingredients in the Burt’s Bees formula is truly a breakthrough,” says pediatric dentist Jill Lasky. Dr. Lasky, who has been practicing dentistry for over 12 years, has made the switch to natural after experiencing what the new Burt’s Bees® Natural Toothpaste line has to offer. “The science is there. I’m so impressed with how effective the ingredients really are and I am proud to offer this natural alternative to both my family and my patients.”
Burt’s Bees® Natural Toothpaste will be available in the toothpaste aisle at national retailers, including Target, Walmart, Rite Aid, CVS, and Whole Foods.
